Informatics Publishing Limited

Rajeev ¹, Gaurav Singla ², Dhirender ³

Affiliations
1 Punjab National Bank, Branch Office, GJUS&T, Hisar, Haryana, IN
2 Depatment of Printing Technology, GJUS&T, Hisar, Haryana, IN
3 UFLEXLtd., Noida, Uttar Pardesh, IN

Abstract

Marketing is creating needs and satisfying them with a product or service. Product can be tangible or intangible. Marketing efforts convert needs of person into want and desire. Marketing is first step is to identify the needs of person and present the product as a mean to satisfy those need and to present a product we need to convert it in idea/message/slogan to attract masses. Packaging helps to concentrate customer focus on features/benefits/USP of product. Packaging not only contains and protects the product but also attract customer attention and act as silent sales man. This work is an effort made to understand the different marketing models and to suggest a new model representing packaging as integral part of marketing.

Keywords

Marketing, 4P's of Marketing, Packaging, Marketing Strategy, Marketing Models.

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Dhirender ¹, Hitesh Garg ², Rajeev ³

Affiliations
1 UFLEX Ltd., Noida, Uttar Pardesh, IN
2 Sterling Publishers Pvt. Ltd., Greater Noida, Uttar Pardesh, IN
3 Punjab National Bank, Branch Office, GJUS&T, Hisar, Haryana, IN

Abstract

Printing process is a method used to print substrates with the help of suitable image carrier Any single substrate can be suitably printed with many printing processes as per demand of the customer New hybrid printing concepts also have given the printing field a new revolution which can print the substrates with the combination of two or more printing processes. Therefore, it is need of the hour to identify printing process with some suitable mechanism. This paper throws light on identification of different printing processes on the basis of print edges itself. A number of print samples were collected and with the help of 60-X zoom microscope the edges were enlarged. The identification and characterization of different printing process was done on the basis of enlarged print edges.

Keywords

Printing Process, Print Edge, Identification, Characterization, Print Sharpness, Blurring, Zigzag Print.

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Hitesh Garg ¹, Amit Kumar ², Gaurav Singla ³, Dhirender ⁴

Affiliations
1 Sterling Publishers Pvt. Ltd., Greater Noida, Uttar Pradesh, IN
2 Edelmann Packaging India Pvt. Ltd., Himachal Pradesh, IN
3 Department of Printing Technology, GJUS&T, Hisar, Haryana, IN
4 Uflex Limited, Noida, Uttar Pradesh, IN

Abstract

UV based coating is becoming very popular technique to impart smooth finish for carton based packaging applications. But on the side pasting, the adhesives are unable to impart maximum adhesion due to UV coating on it. To avoid the problem, a grinder was used to make the side pasting more functional. Aim of this paper is to find out the influence of grinder on adhesion of side paster for carton based packaging applications. This will help printers to compare the adhesion strength of mono carton before and after applying grinding mechanism.

Keywords

Grinder, UV Coating, Sheet-Fed Offset, Side Paster, Adhesion.

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Dhirender ¹, Ankit Boora ², Bijender ²

Affiliations
1 UFLEX Ltd., Noida, Uttar Pradesh, IN
2 Deptt. of Printing Tech., GJUS&T, Hisar, Haryana, IN

Abstract

Screen printing and digital printing are most suitable printing process for printing on shorter run jobs at current time. Aim of this paper is to comparatively analyse the quality of screen printing and liquid ink based digital printing process on basis of quality parameters such as solid ink density, hue error, greyness and print sharpness. A test chart consisting of high quality images and quality control strip was printed in local market with the help of both above processes and prints were tested to analyse print quality.

Keywords

Screen Printing, Liquid Toner Based Digital Printing, Solid Ink Density, Hue Error, Greyness, Print Sharpness.

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